Victoria Blum is a boutique florist studio based in Darlinghurst, Sydney's Eastern Suburbs. Founded with a love of seasonal botanicals and European floral design, we've built a reputation for creating arrangements that are as beautiful as they are personal.

Who we are

We are a small, dedicated team of professional florists who believe that flowers should feel considered — not generic. Every arrangement we create is hand-crafted in our Darlinghurst studio using the freshest seasonal blooms, sourced daily from local growers and the Sydney Flower Market.

What we do

We design and deliver bespoke floral arrangements for every occasion — from everyday gifting and birthday bouquets to wedding florals, corporate subscriptions, and sympathy tributes. Our style is relaxed and garden-inspired, with a focus on texture, colour, and natural beauty.

Where we deliver

We offer same-day flower delivery across Sydney — including Darlinghurst, Paddington, Double Bay, Surry Hills, Bondi, the CBD, and over 80 suburbs. Orders placed before 1 PM qualify for same-day delivery.

Why customers choose us

• Locally owned and operated from Darlinghurst since our founding
• Fresh flowers sourced daily — never pre-packaged or mass-produced
• Bespoke designs tailored to your occasion, style, and budget
• Reliable same-day delivery with real-time communication
• Trusted by Sydney families, businesses, and event planners

How fast is flower delivery in Sydney?

We offer same-day flower delivery across Sydney for orders placed before 1 PM, including Darlinghurst, Paddington, Surry Hills, Double Bay, Bondi, and the wider Eastern Suburbs. Next-day and scheduled deliveries are also available.

Do you deliver to hospitals and aged care facilities?

Yes! We regularly deliver to St. Vincent's Hospital Darlinghurst, Prince of Wales Hospital, and aged care facilities across Sydney. Please include the ward or room number in your delivery notes to help us get your flowers to the right place.

Can I customise my bouquet or arrangement?

Absolutely. We specialise in bespoke floral arrangements tailored to your occasion, colour palette, and budget. Contact us directly to discuss custom orders — we recommend at least 48 hours notice for personalised designs.

What flowers do you use and are they seasonal?

We source fresh, locally-grown seasonal flowers daily to ensure quality and longevity. Our range changes throughout the year to reflect the best available blooms. If you have a specific flower in mind, get in touch and we'll do our best to accommodate.

What is your returns and refund policy?

As flowers are perishable, we do not accept returns. However, if your arrangement arrives damaged or does not meet our quality standards, please contact us within 24 hours with a photo and we will arrange a replacement or refund.

Do you cater for weddings and events?

Yes — wedding and event florals are one of our specialties. From bridal bouquets and ceremony arches to reception centrepieces and corporate installations, we work closely with you to bring your vision to life. Enquire early as dates book out quickly.

Do you offer corporate flower subscriptions?

We do! Our corporate floral subscription service is popular with offices, hotels, and retail spaces across the Sydney CBD and Eastern Suburbs. Weekly or fortnightly arrangements can be tailored to your brand aesthetic and space.

For more answers, visit our full FAQ page.

At Victoria Blum, Sydney Florists — Our Darlinghurst Studio Team every arrangement is designed and hand-crafted by our experienced in-house florists, based in our Darlinghurst studio. Our team brings together years of professional floristry training and a genuine passion for seasonal, botanical design.

Our design style

We specialise in European-inspired, garden-style arrangements — loose, textural, and abundant. Think soft colour palettes, locally-grown seasonal blooms, and designs that feel natural rather than stiff or formulaic. Whether it's a hand-tied bouquet, a structured vase arrangement, or a large-scale event installation, our florists approach every piece with the same attention to detail.

What our florists create

• Hand-tied bouquets — our signature style, wrapped and ready to gift
• Vase & box arrangements — designed to sit beautifully in any space
• Wedding florals — bridal bouquets, ceremony arches, reception centrepieces, and buttonholes
• Corporate installations — weekly or fortnightly arrangements for offices and hospitality venues
• Sympathy & funeral tributes — wreaths, casket sprays, and standing arrangements crafted with care
• Bespoke custom orders — designed around your brief, occasion, and budget

Locally sourced, always fresh

Our florists select blooms daily from trusted local growers and the Sydney Flower Market to ensure every arrangement is made with the freshest, highest-quality flowers available. We never use pre-made or pre-packaged stock — every piece is created fresh on the day.

We offer same-day flower delivery across Sydney for all orders placed before 1 PM. Next-day and scheduled deliveries are also available — perfect for planning ahead for birthdays, anniversaries, and special occasions.

Eastern Suburbs

Bellevue Hill, Bondi, Bondi Beach, Bondi Junction, Bronte, Centennial Park, Clovelly, Coogee, Darling Point, Darlinghurst, Double Bay, Dover Heights, Edgecliff, Elizabeth Bay, Kingsford, Maroubra, North Bondi, Paddington, Point Piper, Potts Point, Queens Park, Randwick, Rose Bay, Rushcutters Bay, South Coogee, Surry Hills, Tamarama, Vaucluse, Waverley, Woollahra, Woolloomooloo

Sydney CBD

Barangaroo, Chifley, Chippendale, Darling Harbour, Dawes Point, Haymarket, Miller Point, Milsons Point, Pyrmont, Redfern, Sydney 2000

Inner West

Abbotsford, Annandale, Ashbury, Ashfield, Balmain, Burwood, Camperdown, Drummoyne, Enmore, Erskineville, Eveleigh, Glebe, Haberfield, Leichhardt, Lilyfield, Newtown, Rozelle

Inner South & South Sydney

Alexandria, Arncliffe, Banksmeadow, Beaconsfield, Botany, Daceyville, Eastgardens, Eastlakes, Hillsdale, Kensington, Kings Cross, La Perouse, Little Bay, Malabar, Mascot, Matraville, Moore Park, Pagewood, Phillip Bay, Rosebery, Waterloo, Watsons Bay, Zetland

Lower North Shore

Hunters Hill, Kirribilli, McMahons Point, Mosman, Neutral Bay, North Sydney, St Leonards

Not sure if we deliver to your area? View the full delivery suburbs list or contact us directly and we'll confirm availability.

We love bringing unique floral visions to life. Here's what we can help with:

Custom Bouquets, Wedding Flowers & Corporate Florals — Sydney CBD

• Birthday , Annverisary, New Babys.
• If you have a particular bloom, palette, or style in mind, let us know and we'll source it for you.
• Custom bouquet sizing — from a single stem to a grand statement arrangement, we can tailor the size and price to suit your budget.
• Personalised gifting — add a printed card, ribbon colour, or wrapping style to make your gift feel truly bespoke.
• Sympathy & funeral flowers — we handle these requests with care and discretion, including casket sprays, wreaths, and standing tributes.
• Corporate & bulk orders — need flowers for an office, event, or photoshoot? We accommodate bulk orders with advance notice.

How it works: Reach out via phone or email with your request, occasion, and budget. We'll come back to you within 24 hours with options and a quote. For custom orders, we recommend at least 48 hours notice — and 2–4 weeks for weddings or large events.

Same-day delivery slots fill fast — especially on weekends, Valentine's Day, Mother's Day, and other peak dates. To guarantee your flowers arrive when you need them, place your order before 1 PM for same-day delivery across Sydney's Eastern Suburbs and CBD.

Ordering is simple: browse our collection, select your arrangement, choose your delivery date, and leave the rest to us. Every bouquet is hand-crafted fresh on the day of delivery — never pre-made, never sitting in cold storage.

Not sure what to choose? Call or message us directly and our florists will guide you to the perfect arrangement for your occasion and budget.

Shop Now